Dental Marketing Basics

Dental Marketing Basics

UCLA School of Dentistry


Course Fee: $60        

This course is not eligible for CE credit
Campus parking is $14. Parking map provided upon registration.

Saturday, February 25, 2023
9:00 AM – 12:00 PM

Too many dentists feel intimidated by marketing. For anyone looking to grow a successful dental practice, this is a problem! This short course will help practice owners (current or aspiring) to understand how to use marketing to generate new patients. Taught by dental marketing leader Gary Bird, participants will learn to do things like create an ideal patient avatar, build a brand, avoid common (and expensive!) mistakes, and use KPIs to drive lasting results. As a result, participants will feel more comfortable navigating the world of dental marketing and more confident on how to deliver more new patients.

Course Topics

  • Money and marketing
  • Earning the trust of patients
  • Attracting patients types you want to focus on treating
  • Differences between long and short buying cycles
  • Building a brand
  • Different of branding from lead generation


Gary Bird
CEO, SMC National Inc.

Gary Bird is the founder and CEO of SMC National Inc. Local to the Northern California region, he has built a reputation as a thought leader and expert in the Dental Marketing industry. Gary has served as a consultant to the American Dental Association (ADA) and is a contributing author to the “Guidelines For Practice Success” module on Managing Marketing, available in print. This publication contains 38 articles and 12 original resources, all designed to help ADA members succeed

Learning Objectives

After completing this course, participants will understand:

  • Why so many dentists lose money on marketing (and what to do about it)
  • How to earn the trust of their patients
  • How to attract the specific type of patients they want to focus on treating
  • The difference between long and short buying cycles (and why that matters)
  • How to build a brand
  • Why branding is different from lead generation


speakers and content subject to change without notice

Policies - Cancellation and Refund

UCLA School of Dentistry, Continuing Dental Education is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.